Photographer: Liselotte Watkins (Illustrator)
Everyone squealed/cheeered/screamed over H&M’s recent confirmed collaboration with Comme des Garçons. Let’s talk about the H&M’s Tribute to Marimekko collection that hits the stores recently on 10 April. The Finnish textile and fashion house, Marimekko is the latest addition to H&M’s list of high-profile collaborators. For this highly anticipated collection, Marimekko used “some of their extensive back catalogue of patterns from the ’50s, ’60s, and ’70s” to create a range of “floaty tunics, skirts and dresses and for men there will be shirts and shorts”.
Margareta Den Bosch, H&M head of design said, “The summer collection 2008 will be joyfully fresh like a vitamin injection”. Famous for their striking bold clean prints, it was First Lady cum fashion icon, Jackie Kennedy that “put Marimekko on the international map when she wore their dresses during her husband’s 1960 presidential campaign”. I’m digging the vintage-cut swimsuit (see above)… sweet.
The tribute collection boasts “perfect combinations of red and pink; olive and orange; red and turquoise; red, white and black”. Think psychedelic, baby! I love the high-waisted poufy skirt with loud graphics. Definitely very 60s. Did you notice they pair everything with a simple ankle-gladiator sandals?
This collection uses a mixture of fabrics such as cotton, jersey, cotton/silk mix. It’s going to be very comfy for a breezy summer lovin’. I like the idea of standing out from the crowd - this collaboration is a cross between modernizing vintage fabrics.
If you’re afraid to experiment with colours, you can stick with the monochromatic colours - black & white. The crazy swirls reminded me of IKEA fabrics - but of course, it’s not.
Did I mention I’m going to Hong Kong realllllyyy soon? First stop, H&M!
I’m jealous!!!! Check out Alexander Wang for Uniqlo too!
Hehe, definitely will check it outt! Just blogged about it. Thanks for the tip
Must add that to my shopping list.
Cheers,
X-Wen