First, Bryanboy had a bag named after him. Rumi Neely of Fashion Toast is designing for RVCA. Before you know it, fashion bloggers totally rule the world. Jane Aldridge of Sea of Shoes has designed a capsule collection with Urban Outfitters called, ‘J. Aldridge for Urban Outfitters‘. Here’s a first look at her collection – yay or nay? You decide.

not bad, but nothing unfamiliar.

hmm… not a fan.


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