AFF 2014 (14-18 May 2014): The Official Line Up + Celebrities

THIS IS IT. Audi Fashion Festival Singapore 2014 is back, bigger and better. This year, AFF returns to Orchard Road in partnership with Orchard Road Business Association (thank goodness!) with a brand new theme, “The Art of Progress”. Singapore-born Nepalese designer Prabal Gurung will be opening this year’s AFF with his Autumn/Winter 2014 collection and fashion royalty, Oscar de la Renta will be closing the amazing fashion week alongside with the largest showcase of homegrown and Asian designers such as Ashley Isham, hansel, Ong Shunmugam, Saturday, Jonathan Liang, Farah Khan and Exhibit with Curated Editions. I can’t wait to meet Hollywood actress Kate Bosworth and super gorgeous male supermodel  Godfrey Gao who are both faces of official skin care SK-II. Social media style icon, Aimee Song of @songofstyle and CEO of Council of Fashion Designer of America (CFDA), Steven Kolb will be gracing AFF as well.

Stay tuned, because it’s gonna be BIG.


Audi Fashion Festival 2014 will be happening from 14 – 18 May 2014.


OPENING SHOW: Prabal Gurung A/W 2014 collection.


CLOSING SHOW: Oscar de la Renta A/W 2014 collection.


Get star-studded with Hollywood actress Kate Bosworth and international male supermodel Godfrey Gao, hosted by SK-IIGodfrey Gao will be walking the Ashley Isham A/W 2014 show.


SINGAPORE DESIGNERS: (from left, clockwise) Jo Soh of hanselOng Shunmugam, Nic Wong of SaturdayAshley Isham and Yoyo Cao of Exhibit with Angie Lai-Tay of Curated Editions. In addition, Aijek and 2HB will be debuting their latest collection as part of the Singapore Designers Showcase with another third Singapore designer (TBA). Up and coming homegrown labels DzojchenRevasseur and Mae Pang will be returning to AFF  as part of the Essential Looks 1.2014 by Schwarzkopf Professional showcase.

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hansel Autumn/Winter 2013: Heartland Collection

Home is where the heart is. This year, Singapore label, hansel celebrates its 10th birthday by going back to where it all started – the Heartland. Designer Jo Soh revisited her childhood days growing up in the rustic charms of an old Housing and Development Board (HDB) estate with her latest Autumn/Winter 2013 collection, aptly named “Heartland Collection”. The nation’s numerous blocks of HDB flats transformed into hello hansel‘s signature hand-drawn prints, “Block 10″ and “HDB Block” in nostalgic black and white. The hansel collection features a tongue-in-cheek print with laundry hanging off bamboo poles, propped outside the window in classic HDB fashion. Ain’t that cute? Once again, the lovely Denise Keller fronts another hansel campaign.

Autumn/Winter 2013 “Heartland” collection by hansel and hello hansel is available now at hansel Mandarin Gallery.
hansel price range: S$359 for a Smocked Dress in polyester crepe to S$569 for a Boxy Jacket in wool cashmere flannel.
hello hansel price range: S$99 for a V Neck Tee in rayon Spandex jersey to S$229 for a HDB Block Reversible Loose Knit Dress in cotton spandex
hansel Autumn/Winter 2013: Heartland Collection
hansel Autumn/Winter 2013: Heartland Collection
hansel Autumn/Winter 2013: Heartland Collection

Introducing BLAKE & CO

MYTH: Office wear is rigid and boring. TRUTH: BLAKE & CO is here to break that myth. Launched this week, BLAKE & CO is the office lady’s dream – a contemporary and elegant collection of quality apparel whose versatility empowers today’s busy woman to dress for day and night, stylishly and effortlessly. The best thing is that you can easily mix and match the separates and dresses with well-chosen accessories to recreate your look for all occasions. The name ‘BLAKE & CO’ is derived from the words ‘blaac/blac’ meaning ‘black’ & ‘white’  -  representing the perfect union between night & day. Prices start from S$79.90 for a dress.

You can shop BLAKE & CO online at and a new collection will be launched every six weeks, curated using customer data-driven intelligence and on-trend design.
Go, revamp your office wardrobe now!




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UT Project: Feel The SEA

Let’s talk about Asian pride. UNIQLO partners with five Singapore designers for a special UT project, “Feel The SEA”MAE PANG, MASH-UP, OwnMuse, RÊVASSEUR and WSDM. The other Southeast Asian designers collaborating in this project include NIKICIO (Indonesia), JOE CHIA (Malaysia), MOBO (Philippines), GREYHOUND (Thailand) and PAINKILLER (Thailand). Let’s be honest – designer collaborations don’t feel too special these days. But, “Feel The SEA” strikes a chord closer to home. I love the fact that emerging Asian designers had the opportunity to work with a fashion giant like UNIQLO to showcase their work on a global scale. Kudos to the designers and UNIQLO for bringing worthiness back to designer collaborations.

Priced at S$9.90, the Feel the SEA” UT collection will be launched end of November 2013.

Uniqlo: Feel The Sea

“This opportunity to create something for UNIQLO is undeniably one of the highlights of my short designer career thus far. I have been a fan of UNIQLO’s designs and its quality since before I moved to Japan, and it was a staple in my wardrobe during my four year stay in Tokyo. I am extremely thankful that they liked a few of my prints enough to span over two seasons. Thank you and 感謝しています!” - RÊVASSEUR

Uniqlo: Feel The SEA

“For this FW13 season, MAE PANG explores the idea of perspective through the eyes of the Jurassic age, when prehistoric dinosaurs walked the land. We are proud to present the “Rex Iris Tee”, in an optical kaleidoscopic ring, and the “What is Unseen is Eternal” optical chart tee.” – MAE PANG

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Starry Night at Charles and Keith Store Opening

It’s official, this is the VIP event of the month! Charles and Keith celebrated their new Ngee Ann City store opening in style with attendance from the hottest celebrities such as Girls’ Generation (Kim Hyoyeon, Seo Joo-hyun (Seohyun) and Kwon Yuri), model/actor Daniel Henney, celebrity blogger Bryanboy, supermodel Liu Wen, Zoe Tay, Fann Wong, Singapore supermodel Sheila Sim, Japanese blogger Yoshiko Kris Webb and Chinese blogger Han Huo Huo. Girls’ Generation fans were queuing up for more than 5 hours to catch a glimpse of their favourite Korean pop group. I was stunned when I arrive at the store (well, no where near the store!) because there were so many fans and I didn’t know how to enter the event. Talk about creating a buzz!

How was the store opening? INSANE. I must be the only blogger who didn’t get any good photos. After 7 years of blogging, my paparazzi skills did not improve a single bit. I was shoved by Daniel Henney‘s body guard a couple of times. Damn, all I wanted was a good photo (possibly with him?). One of the highlights of the night is catching up with Bryanboy. We met 5 years ago together with ONESIXTYNOTEPAD and it was insane! The fact that Bryanboy remembered our crazy night – that was enough. He is still as humble as ever *salute* Let’s take a look at the photos from the store opening (stay tuned for the fashion show post!):

Charles and Keith Store Opening

Hello pioneering Singapore Fashion Bloggers! After more than 5 years of blogging, we are still friends.

Charles and Keith Store Opening

Supermodel Liu Wen and paparazzis.

Charles and Keith Store Opening

Bryanboy and us – after 5 years.

Charles and Keith Store Opening

Zoe Tay‘s arrival – what did I tell you about the crowd? INSANE.

Charles and Keith Store Opening

I had a Kodak moment with Han Huo Huo.

Charles and Keith Store Opening

Everyone is a paparazzi. Fann Wong look gorgeous in black and white (everyone seems to be in the same color scheme!)

Charles and Keith Store Opening

Stanley from Fashionide and I.

Charles and Keith Store Opening


Charles and Keith Store Opening

Girls’ Generation at the corner. I’ve no idea why because it’s strange.

Charles and Keith Store Opening

Daniel Henney squeezing his way out of the store for the fashion show. I’m not a fan of his body guard.

images: Fash-Eccentric

Rock Your K-Style with Headline Seoul

Whoever hasn’t caught the Hallyu bug must be living under a big, gigantic rock. Co-created and owned by Ann Kositchotitana in Singapore and Brandon Hong from Korea,  HEADLINE™ SEOUL is the latest high street label inspired by Seoul’s hottest fashion and international runway trends. This could be Asia’s answer to ZARA. Whether you are a fan of Clean Classics, Girly Chic or Trend-Led collections, there is something for everyone. I was invited by Headline Seoul along with 9 other tastemakers for an exclusive photo shoot. Basically, we had to style our own Headline Seoul look and tonight, we will all be celebrating Headline Seoul official opening at Wheelock Place (#B2-09/10). Come check it the store out!

Headline Seoul - Annabel Tan

Annabel Tan, public affairs executive. Wearing Headline Seoul’s doughnut dress, double diamante, diamante spike necklaces.

“Since I was a child, I’ve spent hours putting together outfits for my mum, my dolls and close friends. Headline Seoul appeals to me as it seamlessly marries wearable silhouettes with a quirky style, adding a dose of fun to function.”

Headline Seoul - Cheryl Desiree Chan

Cheryl Desiree Chan, aka DJ Desire, Ms Singapore Global Beauty 2012. Wearing Headline Seoul’s floral-smocked dress, titanium cuboids necklace.

“I love music and sing and dance all over my house, even in the kitchen and the shower. I also love the feminine detailed prints and cannot get enough of the refreshing mints and coral pinks of the Headline Seoul brand.”

Headline Seoul - Dewi Tiara

Dewi Tiara, SMU undergrad, cheerleader and beauty pageant Ms Popularity winner. Wearing Headline Seoul’s power frill top, floral shorts, scarf belt, square bracelet.

“I need a team of strong bases for successful cheerleading stunts. Headline Seoul’s bright pastel colours always suggest that spring is around the corner, which is a great foundation for wardrobe-building.”

Headline Seoul - Janie Cai

Janie Cai, fashion director, Esquire Singapore. Wearing Headline Seoul’s single-frill top, paperbag pants, shine cardigan, owl bracelet.

“Shopping can be a challenge for me as I prefer tailoring and male ensemble dressing. Since nothing about Headline Seoul manifests an overtly strong statement, I could find cool pieces to make my own.”

Headline Seoul - Wottoncool

Josephine Lau, florist. Sarah Tan, PR executive. Cofounders of Jo: Headline Seoul’s “woolly” top and skirt. Sarah: Headline Seoul’s racer-back dress.

“I like flowers to look as nature intended when I design my displays. Headline Seoul also keeps it basic for wearers to re-invent themselves.”
“Clean and neat construction, details and lines describes Headline Seoul’s and my style.”

Headline Seoul - Linda Hao

Linda Hao, one-half of DJ TwoFace/stylist. Wearing Headline Seoul’s star shine top, black crystal necklace, and diamante spike necklace.

“Headline Seoul has such a sweet, pretty touch which perks up the style of the everyday working lady. Its distinctly pastel colour palette also shouts outyouthfulness.”

Headline Seoul - Tay Ke Xin

Tay Ke Xin, singer/songwriter, with her first EP release titled Get Set, Go. Wearing Headline Seoul’s asymmetric knit top, earth print shorts, enamel bracelets.

“My message from my first release is to strive to be yourself in order to shine thus I am drawn to this new Korean fast fashion label because I can just relax and have fun with its punchy pastels and groovy yet girlish styles.”

Headline Seoul - Shine

Shine, freelance model and drama artiste. Wearing Headline Seoul’s double-collar top, textured knit fitted skirt.

“I have been performing since I was 10 because I love to engage with people; when I dress up, I do not follow the trends as much as I am guided by my instincts to look good and make everyone around me feel good.”

Headline Seoul - Sonia Chew

Sonia Chew, 987Fm’s newest and youngest radio DJ. Wearing Headline Seoul’s star top, pearls-on-spikes necklace, multi-weave bracelet.

“I am adventurous when it comes to fashion as I get bored easily and am always looking for new looks. That’s why I wear an undercut as well as the Headline Seoul label – it’s neat and preppy vibe compliments my personal style.”

Headline Seoul - X-Wen

X-Wen (me! me! me!), founder of Wearing Headline Seoul’s watermelon shirt, diamante spike necklace, multi-weave bracelet.

“Headline Seoul’s a label to express yourself and dress like a fashion chameleon. It’s girly chic yet also modern and fun – take my cute watermelon shirt, for example! There are also lots of roomy, flowy tops for comfort dressing.”

Multi-Label Store, i.t Lands in Singapore

OHHH MYYY GAWDDD. This is really happening. My favourite HK multi-label store, i.t will be opening its first flagship store in Singapore this June in collaboration with Wing Tai Retail (I love you, Wing Tai!). The 10,200 square feet i.t store will be located at #03-15 within Wisma Atria. Fans of i.t (like yours truly) will be thrilled to shop the following labels: izzue, b + a b, 5cm, tout à coup, fingercroxx, Venilla suite, as know as de base, mysty woman and Pageboy. Each label will have their own distinctive area in the store inspired by its Hollywood Plaza store in Mongkok, Hong Kong. I simply can’t wait till the store opens! I’m such a excited monkey!

i.t Singapore: b+ab

i.t Singapore: Izzue

i.t Singapore: 5cm

i.t Singapore: Fingercroxx

i.t Singapore: tout a coup

i.t Singapore: Misty Woman, as know as de base

i.t Singapore: Venilla Suite

images: i.t &Wing Tai Retail

Sretsis Spring/Summer 2013 Collection: I Heart You All Over Again

Two more days to Bangkok! I can’t wait to hop on the plane for a long weekend of good Thai food, shopping and endless massage *bliss* Thai label, Sretsis Spring/Summer 2013 collection, I Heart You All Over Again will make your heart ache in utter happiness. The label’s tenth collection is a beautiful mess of polka dots, pony silhouettes (ooh, and that bag!), cute hearts and bows, and random hearts. The girl in me just couldn’t resist the Sretsis temptation. I’ll be all over the racks this weekend so don’t lure me away from this collection with coconut ice-cream (I won’t fall for it!).

If you’re not visiting Bangkok anytime soon, this impeccable collection will be available at Lula Rock (#02-07 Palais Renaissance) by end of March 2013.

Sretsis Spring/Summer 2013

Sretsis Spring/Summer 2013

Sretsis Spring/Summer 2013

Sretsis Spring/Summer 2013

Sretsis Spring/Summer 2013

Sretsis Spring/Summer 2013

Sretsis Spring/Summer 2013

images: Sretsis

Tong Tong Spring 2013: Cultural Mosaic

It’s Chinese New Year eve! If you still haven’t got anything to wear – well, Tong Tong Spring 2013‘s Cultural Mosaic collection combines the best of Asian traditional fabrics into whimsical, modern separates and one-pieces. Ultimately, you’ll be wearing a quintessential piece rich in Singapore’s unique medley of cultures. What are you waiting for? Start rockin’ your South-east Asian cheongsam for Year of the Snake.

Tong Tong Spring 2013: Cultural Mosaic

Tong Tong Spring 2013: Cultural Mosaic

Tong Tong Spring 2013: Cultural Mosaic

Tong Tong Spring 2013: Cultural Mosaic

images: Tong Tong

Yoga Fashionista: Om Republic Fall 2012

Inspired by distinctive Asian styles and silhouettes, Singapore’s Om Republic offers a unique range of yoga apparel that will stand out in a crowd of Lululemons. Don’t get me wrong, I still love Lululemon Athletica but it’s time to celebrate diversity on the mat! This Fall 2012, the collection is heavily influenced by traditional South Asian dresses refreshed in new colors. This season, it’s time to fall in love in hues of Sienna, Hibiscus, Rose and Cobalt. I’m particularly hooked on the bright Sienna and I’m ready to make my first order from Om Republic. It’s time to show your support for a beautiful homegrown label! Namaste.

Yoga Fashionista: Om Republic Fall 2012

Ylang Tank in Hibiscus with Charcoal Trim (S$60.00) and Izzy Legging in Charcoal (S$63.00)

Yoga Fashionista: Om Republic Fall 2012

Neiha Tank in Cobalt with Charcoal trim (S$60.00) and Mag Crop in Navy with White buttons (S$63.00)

Yoga Fashionista: Om Republic Fall 2012

Neiha Tank in Sienna with Earth trim (S$60.00) and Mag Crop in Graphite with White buttons (S$63.00)

Sue Cami in white (S$52.00) and Bottom: Ling Crop in Sienna with white trim (S$64.00)

images: Om Republic

Robotic Fashion: BAPE x Transformers Collection

It’s here! BAPE x Transformers collection arrives at BAPE‘s Mandarin Gallery store today. Fans will be delighted to know that Singapore is one of the firsts to celebrate this fabulous collaboration between BAPE and Hasbro. There are six exclusive t-shirt designs available in various colours for men, women and kids. Personally, I think this collection is super cute! Think Optimus Prime, Bumblebee, Megatron and Baby Milo hanging out. Priced at SGD119 for kids and SGD149 for adults (men and women), this collection is definitely a collectable.

BAPE x Transformers in Singapore

Transformers Prime ABC Cybertron Mark Tee and Transformers Prime ABC Destron Mark Tee. Both designs available in black and white.

BAPE x Transformers: Transformers Prime Optimus Tee

Transformers Prime Optimus Tee is available in grey and white.

BAPE x Transformers: Transformers Prime Bumblebee Tee

Transformers Prime Bumblebee Tee is available in black and white.

BAPE x Transformers: Transformers Prime Milo Window Tee

Transformers Prime Milo Window Tee is available in grey and white.

BAPE x Transformers: Transformers Prime Megatron Tee

Transformers Prime Megatron Tee is available in black and white.

images: BAPE

What To Pre-Order: Future Fashion Now (FFN)’s Khoon Hooi, Elohim by Sabrina Goh S/S 2013 and F/W 2012

If only teleporting is possible, I don’t have to miss last Wednesday’s Future Fashion Now (FFN) showcase in Singapore. Just in case it slipped your mind, FFN is “Asia’s first pre-order website that features a curated selection of the newest and most promising designer labels from around the world”. In short, it means you can shop for these young designers’ collections before they hit the stores. How cool is that? Let me bring your attention to Malaysian designer Khoon Hooi. Hailed from Perak (yay, represent! I’m originally from Perak, Malaysia FYI), this lad amazes me with his statement yet super-wearable pieces. His S/S 2013 collection brings back the light hues with no less drama. Next, Elohim by Sabrina Goh draws inspiration from architectural form and has been creating sleek, minimalist pieces since 2009. Her S/S 2013 collection celebrates the feminine silhouette with bright hues of green, blue with black accents.

You can shop for the current season’s collection (delivery within 7 days) and also pre-order the S/S 2013 collection (delivery in early March 2013) for both designers.

2012 Future Fashion Now: Khoon Hooi S/S 2013

Khoon Hooi S/S 2013: Look 01 (Boxy Jacket with back Embroidered Flower & Linen Pants), Look 14 (Chiffon Long Dress with Neon Studs Detail) & Look 19 (2-Tones Neckline Top, Mesh Shorts & Plastic Peplum Belt with 3D Flowers).

2012 Future Fashion Now: Khoon Hooi F/W 2012

Khoon Hooi F/W 2012: Look 07 & 08 (Metal Printed Pants & Front Panel Folded Top with Horse Skin Neckline), Look 11 (Rounded Sleeves with Art Deco Embellished Dress) & Look 13 (Rounded Sleeves Loose Dress with Belt)

2012 Future Fashion Now: Elohim by Sabrina Goh S/S 2013

Elohim by Sabrina Goh S/S 2013: Look 01 (Asymmetrical Side Slit Dress), Look 04 (Peplum Flair Dress) & Look 05 (Puzzle Side Slit Dress).

2012 Future Fashion Now: Elohim by Sabrina Goh F/W 2012

Elohim by Sabrina Goh F/W 2012: Look 02 (Cut Out Jacket), Look 05 (Transformable Cape Top) & Look 06 & 09 (Colour Block Top & Pleated Shorts).

images: Future Fashion Now