Let me refresh your memory: I was invited to Tokyo in March by the good folks at Japanese home furnishing brand, Francfranc and it’s time for my trip report *drums roll* As you know, I’m a Francfranc-natic since my first visit to Francfranc Shinjuku store back in 2009. I couldn’t be more excited when I found out that Francfranc is making its way to Singapore with not one, but two stores located at JCube and Vivocity (opening in June 2012). If you haven’t got a clue what Francfranc is all about, let me tell you five reasons why Francfranc absolutely rocks my world:
1. Francfranc makes life happier. Period.
CEO and founder of Francfranc, Mr Fumio Takashima often spoke of his vision of creating “happiness” and referred to his customers as “friends”. He believes in making a difference and instilling happiness in everyone’s daily life with Francfranc vibrant and colourful products. He also believes in creating good quality but affordable products for his customer which sets Francfranc apart from the local competitors. Personally, I love a splash of seasonal colours in my home. For instance, I am obsessed with Francfranc‘s cushion covers and this is the easiest way to spice up your living room without changing a single furniture. It brings me joy to create a warm, comfortable home with a hint of personality.
Happiness is hugging Mickey & Minnie from the Francfranc x Disney collaboration range.
Are these BOOKS? OR secret storage boxes?
Mr. Fumio Takashima and I at BALS headquarters in Tokyo.
2. Francfranc stores are all about style.
Did you know that most Francfranc stores are designed by Mr. Yasumichi Morita, Designer & President of GLAMOROUS co., ltd – including the 20,000 sqft flagship store at Vivocity? Morita-san is a rock star. He walked into BALS headquarters in a sharp Chanel tweed jacket, Hermès scarf and Christian Louboutin shoes. A man with such immaculate taste can only create magic such as Francfranc Aoyama store, also known as Francfranc Village (see picture below). Morita-san walked through his design concept for the largest Francfranc store at Vivocity called Francfranc Wonderland. Think Alice in Wonderland as patrons walked into a world of wonder with chairs twice their size! I can’t wait to preview the new Vivocity store when it opens in early June.
Be amazed by the creative warehouse-like space at Francfranc Village. You can’t miss the humongous chandelier hanging above.
What did I say? The man is a rock star, alright.
3. Francfranc makes products for the young, fashionable women.
It’s true. Since the beginning, Francfranc has always been designing for young women in their 20s and 30s with the aim of creating a fun and trendy lifestyle. Francfranc offers a variety of products from eight categories such as kitchen and table, fabric (curtains), hobby and culture, kitchen fabric (aprons, tea towels), beauty and health (soap, bath products, scents), furniture (sofas, cupboards), lightings (including other electrical appliances) and interior accessories (art, photo frames and clocks). You can expect new, fun products every season – Spring, Summer and Cruise or stick to the basics with Francfranc Standard line. Let’s not forget the current Francfranc collaboration with Disney.
I love the sizes of the sofa – perfect for small apartments in the city!
I love all things wood and white. So Scandinavian.
4. BALS headquarters is a dream.
No surprises who designed BALS headquarters – Mr. Yasumichi Morita, of course. I’m such a fan of his work. I mean, just look at the Pantry Room! I remember thinking, “Gosh, I could seriously work here”. Hire me, please!
The longest pantry room table ever. Don’t you love the Pantone coloured chairs?
The BALS headquarters office lobby is so chic.
5. Francfranc’s siblings are awesome too.
FYI. I didn’t just visit Francfranc stores in Tokyo. In fact, I popped by a few other sister stores such as BALS Tokyo (a luxurious, high-end home furnishing label), J-Period (old-meets-new Japanese lifestyle label) and WTW (laidback, surfer lifestyle label). I ended up a couple bits and pieces from each store. In case you’re wondering how the stores look like, here are some photos from my trip:
Love these storage boxes from BALS Tokyo at Roppongi.
Since it is Cherry Blossom season, we bought Sakura tea from J-Period.
I love everything at WTW especially the wooden furniture – must be the hippie in me.
Watch Episode 7 of Fash-Eccentric TV of my trip to Francfranc, J-Period and La Boutique stores in Tokyo, Japan.
images: Fash-Eccentric & Francfranc