Film + Fashion have a symbiosis relationship. Fashion is best appreciated in cinematic motion. Recently, I can’t help but notice the ’short film’ trend engaged by the big fashion houses to heighten their brand image and illustrate their ‘art’. I have a deep passion for both film and fashion – and it excites me to see this beautiful marriage of two art forms. Back in 2008, Gwyneth Paltrow starred in Tods‘ Pashmy Dream, directed by Dennis Hopper. Then, Nicole Kidman starred in Chanel No. 5’s ad, directed by Baz Luhrmann – the trend doesn’t stop. Here are some new ‘films’ which will blow your mind away:
At first, I was captivated by Chanel No. 5’s film-like ad featuring French actress, Audrey Tautou who recently starred as Coco Chanel in the designer’s biopic. This film makes you wanna fall in love with a beautiful stranger. The power of a scent, hurr.
According to Fashionologie, tomorrow, Dior officially launches their six and a half minute thriller, “The Lady Noire Affair”, which reunites Marion Cotillard with her La vie en rose director Olivier Dahan and showcases the Lady Dior handbag. This is only the first part. The second part of this campaign will be for Fall 2009, “Lady Rouge,” is teased with Marion appearing almost unrecognizable as a blonde in a lace gown. “Lady Rouge” will be shot in New York. Interesting!
This is one absolutely trippy ad by Matthew Williamson for H&M. Apparently, the song “We Need a Change” will be available for free download at www.facebook.com/hm starting Monday, May 18th. I find this really hilarious.
Enjoy the films

















