I like saying this, “yu, mu, mu” – it means ‘Rain’, ‘Wood’, ‘Wood’. It sounds a little like secret murmurs or baby talk. Yumumu is new label by Yilin Lu, a graduate from Slade School of Fine Art in 2004. Her passion for ‘moulding, draping and sculpting garments that bring alive the peculiarities of the wearer, drawing her inspiration not from fleeting trends but shifting ideas that are often overlooked’ (culturepush, 2008).
“Fashion designs are usually first conceived flat on paper. My Paperdoll collection strives to retain that flatness. I’ve tried to avoid distender of any kind – pleats, gathers, etc. – to emphasize the intrinsic flatness of fabric, so much so that they have come to resemble the flatpack lifestyle we are familiar with. The simple form is reminiscent of the shift dresses of the 60’s. I am fascinated by how the flat garment radically transforms as it falls against the contours of the human body.”
source: Yumumu & culturepush
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